Cloud & Developer Platforms
Cloud infrastructure providers, PaaS offerings, developer tools, and API-first platforms serving technical buyers and developer communities.
Key Challenges
- Developer experience becoming primary competitive battleground
- Technical content and community building at scale requires massive investment
- Conversion from free tier to paid remains stubbornly low (2-5%)
- Enterprise sales motion conflicts with developer-first culture
- Measuring attribution across PLG and sales-assisted motions
Priorities
- Optimize developer funnel from awareness to activation to expansion
- Build authentic technical content engine that developers trust
- Improve free-to-paid conversion through product-qualified signals
- Balance developer autonomy with enterprise sales requirements
- Unify PLG and sales data for accurate forecasting
Why GigaRev
Developer platforms need GTM that respects technical audiences while driving commercial outcomes. Our AI engines understand developer behavior and create authentic, valuable touchpoints.