Martech, Adtech & Revtech
Marketing technology, advertising technology, and revenue technology platforms including CDPs, marketing automation, attribution, ABM, and sales engagement tools.
Key Challenges
- Cookie deprecation and privacy regulations disrupting targeting capabilities
- AI democratizing capabilities that were once differentiators
- Integration fatigue as customers demand unified platforms
- Attribution and measurement becoming more complex and contested
- Margin pressure from AI-native competitors with lower cost structures
Priorities
- Develop first-party data strategies and privacy-compliant solutions
- Build AI-native capabilities that create new value, not just efficiency
- Simplify integration and reduce time-to-value
- Prove ROI with new measurement approaches for privacy-first world
- Attract AI/ML talent to build next-generation products
Why GigaRev
Martech and revtech companies sell to GTM leaders—they need GTM excellence that demonstrates their own products' value. We help martech vendors practice what they preach.