Rave Scores

Your GTM Wind Tunnel

Test Before You Launch

Rave Scores creates AI-powered buyer simulations that predict how your target audience will respond to campaigns, messaging, websites, and more. Stop guessing and start knowing.

Just like aerospace engineers test aircraft designs in wind tunnels before building the real thing, Rave Scores lets you test your GTM assets in a simulated market environment. Create virtual buyer committees that represent your actual target personas, then watch how they react to your messaging, campaigns, and content. Get actionable feedback in minutes, not months.

The Problem: The Cost of Guessing

Launching untested campaigns, websites, and messaging is expensive. Most companies rely on intuition or small focus groups that don't represent their actual buyer committee. The result? Wasted budget, missed targets, and slow iteration cycles. A single failed campaign can cost $100K or more.

Why It Matters

The best marketers and product teams don't launch and pray—they test and iterate. But traditional testing is slow and expensive. Focus groups take weeks to organize. A/B tests require real traffic and budget. By the time you learn something doesn't work, you've already invested heavily. Rave Scores changes this by letting you test anything, anytime, with instant feedback.

Features

  • Buyer Committee Simulation

    Create virtual buyer personas trained on real market data—CXOs, practitioners, technical evaluators, procurement. Test how the entire buying committee reacts to your messaging.

  • Message Testing

    A/B test positioning, value props, and competitive claims before going to market. Know which angles resonate before you spend a dollar on ads.

  • Website & Landing Page Analysis

    Get detailed feedback on UX, messaging clarity, and conversion potential. Understand what visitors will think before they visit.

  • Campaign Prediction

    Simulate campaign performance across different audience segments and channels. Predict CTRs, engagement, and conversion before launch.

  • Competitive Positioning

    Test how your messaging stacks up against competitors in simulated bake-offs. Find your differentiation sweet spot.

  • Asset Optimization

    Score and improve sales decks, emails, case studies, and content before deployment. Get specific, actionable improvement suggestions.

How It Works

  1. Define Your Audience: Configure virtual buyer personas based on your ICP—roles, industries, company sizes, pain points, and buying criteria.
  2. Submit Your Asset: Upload the campaign, landing page, email, or content you want to test. Rave Scores ingests any format.
  3. Run Simulation: Our AI simulates how each persona in your buyer committee would react, capturing attention, comprehension, and persuasion metrics.
  4. Get Scores & Insights: Receive detailed scores, qualitative feedback, and specific recommendations for improvement—all in minutes.
  5. Iterate & Retest: Make changes and retest as many times as you need. Rapid iteration without budget risk.

Results

  • 4.2x Better ROAS - Average improvement in return on ad spend for pre-tested campaigns
  • 67% Higher Conversion - Lift in landing page conversion rates after optimization
  • 85% Launch Confidence - Teams report higher confidence in major launches
  • <5 min Time to Insights - Get actionable feedback in minutes, not weeks

Outcomes

  • Better ROAS: Pre-tested campaigns consistently outperform untested ones
  • Higher Conversion Rates: Optimized landing pages and content convert more visitors
  • Improved Lead Quality: Clearer messaging attracts better-fit prospects
  • Faster Iteration: Test ideas instantly without waiting for real-world data
  • Reduced Launch Risk: Major launches backed by data, not just hope

Use Cases

  • Product Launch (SaaS)

    Test messaging and positioning before announcing a new product or feature.

  • Website Redesign (E-commerce)

    Validate UX changes and messaging updates before going live.

  • Campaign Planning (B2B Tech)

    Predict performance and optimize creative before spending budget.

  • Competitive Response (All Industries)

    Quickly test counter-positioning when a competitor makes a move.

Integrations

HubSpot, Salesforce, Marketo, Google Analytics, Figma, Webflow, WordPress

Book a demo to see how Rave Scores can accelerate your go-to-market success.