RevOps & Data Fabric

Unify Your GTM Data and Operations

Build a single source of truth that powers intelligent decision-making across your entire revenue organization with clean data, unified processes, and actionable insights.

Revenue operations is the connective tissue of your go-to-market engine. When it works, marketing, sales, and customer success move in lockstep. When it doesn't, you get silos, finger-pointing, and missed targets. The RevOps & Data Fabric creates a unified foundation that enables intelligent, data-driven decisions across your entire revenue organization.

The Problem

Data Silos

Critical information lives in different systems that don't talk to each other. Getting a unified view requires manual spreadsheet gymnastics.

Report Lag

By the time reports are ready, the data is stale. Leaders make decisions based on last week's reality while the business has already moved on.

Forecast Fiction

Revenue forecasting is more art than science. Commit numbers are political negotiations, not data-driven predictions.

Tool Sprawl

You've accumulated dozens of point solutions, each with its own data model. Integration is a full-time job.

Process Inconsistency

Sales follows one process, marketing another, CS a third. Handoffs are messy, and nothing flows smoothly.

Why It Matters

The best GTM organizations don't just have good data—they have data that flows freely and powers decisions in real-time. When your RevOps foundation is solid, everything else becomes easier: forecasting is accurate, attribution is clear, and teams are aligned around shared metrics and processes.

Components

  • Data Infrastructure

    Build the foundation for all GTM analytics and automation.

    • Data warehouse design & implementation
    • ETL/ELT pipeline development
    • Data quality management
    • Master data management

  • GTM Analytics

    Turn data into insights that drive action across the revenue organization.

    • Executive dashboards & reporting
    • Funnel analytics & conversion tracking
    • Multi-touch attribution modeling
    • Cohort & segment analysis

  • Process Automation

    Streamline operations and ensure consistency across teams.

    • Workflow automation design
    • Territory & quota management
    • Commission calculation
    • Approval & handoff workflows

  • RevOps AI Agents

    Autonomous agents that maintain data quality and surface insights.

    • Automated data enrichment
    • Anomaly & outlier detection
    • Report generation & distribution
    • System hygiene & deduplication

Our Methodology

  1. Data Audit: Inventory systems, data flows, and quality issues
  2. Architecture Design: Design unified data model and integration approach
  3. Pipeline Build: Implement data pipelines and transformations
  4. Analytics Layer: Build dashboards, reports, and alerting
  5. Process Optimization: Automate workflows and ensure adoption

Results

  • 99.2% Data Accuracy - Clean, trustworthy data across all systems
  • 94% Forecast Precision - Revenue forecasts within 6% of actual
  • 67% Time Saved - Reduction in manual reporting effort
  • 4.1x Tool ROI - Better utilization of existing tech investments

Outcomes

  • Data Quality: Clean, accurate, and actionable GTM data
  • Forecast Accuracy: Reliable revenue predictions you can trust
  • Process Efficiency: Reduced manual work and faster cycles
  • Tool ROI: Better utilization of existing tech investments

Industries Served

SaaS, FinTech, Enterprise Software, E-commerce, Professional Services

Book a Strategy Call to learn how the RevOps & Data Fabric can transform your go-to-market operations.