'/%3e%3ccircle%20cx='14'%20cy='20'%20r='12'%20fill='url(%23dots)'%20opacity='.12'/%3e%3ccircle%20cx='26'%20cy='20'%20r='12'%20fill='url(%23dots)'%20opacity='.12'/%3e%3ccircle%20cx='20'%20cy='20'%20r='3.6'%20fill='%23FAF9F6'%20stroke='%2314201F'%20stroke-width='.8'/%3e%3ccircle%20cx='20'%20cy='20'%20r='1.3'%20fill='%2314201F'/%3e%3c/svg%3e){kind=small}
GigaRev%20--%3e%3csvg%20version='1.1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20230.7%2057.02'%20style='enable-background:new%200%200%20230.7%2057.02;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23FFFFFF;}%20.st1{display:none;}%20%3c/style%3e%3cg%20id='Logo_00000113337044579620059600000004268830890154523829_'%3e%3cg%20id='Layer_2'%3e%3c/g%3e%3cg%20id='Layer_3'%3e%3c/g%3e%3cg%3e%3cg%3e%3cg%3e%3cpath%20class='st0'%20d='M30.37,22.49v22.46H19.96V22.49H9.68v-6.47h30.94v6.47H30.37z'/%3e%3cpath%20class='st0'%20d='M126.29,32.24l11.27,12.71h15.93l5.78-15.71l5.85,15.71h9.25l-10.29-23.74h-9.68l-9.78,22.63V21.21h-8.37%20v12.51l-11.33-12.51h-7.03v22.55l-9.77-22.55h-9.68l-9.54,22.09L84,35.46c5.08-1.08,5.45-5.25,5.45-6.73%20c0-2.15-0.77-3.56-1.21-4.27c-1.92-3.03-4.98-3.26-8.17-3.26H62.58v22.76l-9.87-22.76h-9.68L32.77,44.95h9.35l5.78-15.71%20l5.85,15.71h17.36V36.3h4.51l4.91,8.64h16.99l5.78-15.71l5.85,15.71h17.14V32.24%20M80.5,30.12c-0.54,0.64-1.38,0.84-2.99,0.84%20h-6.39v-4.37h7.06c0.91,0,1.85,0.14,2.42,0.98c0.34,0.47,0.37,1.01,0.37,1.21C80.97,29.04,80.94,29.58,80.5,30.12z'/%3e%3c/g%3e%3c/g%3e%3cpath%20class='st0'%20d='M214.51,40.94l-29.63,2.97c-0.04,0-0.04-0.05-0.01-0.06l30.43-8.42c0.06-0.02,0.12-0.04,0.18-0.06%20c1.05-0.4,1.57-1.59,1.13-2.64c-0.42-1.01-1.62-1.46-2.64-1.07l-29.2,11.14c-0.03,0.01-0.05-0.03-0.02-0.05l31-17.95%20c0.05-0.03,0.1-0.06,0.14-0.09c0.92-0.64,1.14-1.93,0.46-2.84c-0.65-0.88-1.92-1.03-2.82-0.4l-28.85,20.11%20c-0.03,0.02-0.06-0.02-0.03-0.04l31.46-29.32c0.03-0.03,0.07-0.07,0.1-0.1c0.77-0.82,0.71-2.12-0.15-2.87%20c-0.82-0.72-2.09-0.6-2.84,0.2l-29.25,31.39c-0.02,0.03-0.06-0.01-0.04-0.04l20.15-28.91c0.03-0.04,0.06-0.09,0.09-0.14%20c0.55-0.96,0.23-2.18-0.73-2.74c-0.96-0.55-2.18-0.23-2.74,0.73l-17.94,30.99c-0.02,0.03-0.06,0.01-0.05-0.02l11.17-29.27%20c0.02-0.06,0.04-0.12,0.06-0.18c0.3-1.09-0.35-2.21-1.46-2.48c-1.07-0.26-2.13,0.44-2.43,1.49l-8.4,30.36%20c-0.01,0.04-0.06,0.03-0.06-0.01l2.96-29.72c0.01-0.06,0.01-0.13,0.01-0.2c0-1.13-0.93-2.04-2.06-2c-1.1,0.03-1.94,0.99-1.94,2.09%20l0.01,33.82c0,0.2,0.17,0.33,0.33,0.33l33.9-0.02c0.06,0,0.13,0,0.2-0.01c1.12-0.11,1.93-1.13,1.79-2.25%20C216.63,41.58,215.6,40.83,214.51,40.94z'/%3e%3c/g%3e%3c/g%3e%3cg%20id='White_Space'%20class='st1'%3e%3c/g%3e%3c/svg%3e)
Buyer research and website review
Mapped buying roles, reviewed the website and resource library, and assessed how content and measurement support the buying decision.
Make a complex technology easier to understand, evaluate, and discuss with the right team.
The website needs to explain where Tarana fits, answer technical questions, and help different buying roles find relevant information without working through the same generic story.
The work, explained.
A clearer content structure
Organized the story around customer segments, needs, technical questions, and evidence.
Website and page templates
Designed reusable pages that connect product information, solution content, customer examples, and the next action.
Content and CMS planning
Planned how structured content and reusable templates support publishing as the site grows.
Follow the experience.
Find the right solution
A visitor starts with their network or business need.
Understand the technology
The page explains the solution in the context of that need.
Review the evidence
The buying team explores technical resources and relevant customer examples.
Take the next step
The visitor continues to a useful resource or a conversation.
The value this is designed to create.
For the buyer
A clearer route from “Is this relevant?” to “What do I need to evaluate?”
For the business
A website and content structure designed to support qualified conversations.
The delivered work and the next stage.
Discovery and research are delivered. Website design, templates, and implementation are ongoing.
The site rebuild is in progress; this story does not report post-launch pipeline results.