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B2CEcommerce
Blendtec

Making it easier to find, compare, and understand Blendtec products.

We are rebuilding the Shopify experience and producing product content and imagery for both home and commercial audiences.

Commerce rebuild & creative production
B2C / ECOMMERCE
Official Blendtec Designer 650 product reference
PRODUCT EXPERIENCEFind it.
Understand it.
Choose it.
Shopify · Content · Creative
Official Blendtec product reference · Illustrative story layout
ABOUT THE CLIENT

Blendtec serves people buying for the home and commercial buyers with different product questions and purchase paths.

01 / The need

Help visitors understand the range, find the right information, and reach the appropriate buying or inquiry path.

A product-led website needs more than an attractive homepage. Visitors need clear product information, useful comparisons, relevant use cases, and support for what happens after purchase.

02 / What GigaRev did

The work, explained.

01

Shopify website rebuild

Rework the site experience and the paths through product and audience content.

02

Product discovery and education

Connect product information, comparison, recipes, and use cases so visitors can understand the range.

03

AI-assisted product imagery

Use reference-based image workflows, creative direction, and product-fidelity review to support visual storytelling.

04

Content publishing workflows

Design Command Center workflows for Shopify landing pages, product content, recipes, blogs, and product images.

03 / How it works

Follow the experience.

  1. Choose the context

    Start with a home or commercial use case.

  2. Explore and compare

    Understand the products and their differences.

  3. See the product in use

    Use imagery, recipes, and content to make product value clearer.

  4. Take the right next step

    Continue toward purchase, commercial inquiry, or support.

04 / Why it matters

The value this is designed to create.

For the visitor

A clearer product story and more useful information at the point of decision.

For the business

A commerce experience supported by a repeatable content and creative-production process.

05 / Where the work stands

The delivered work and the next stage.

The engagement includes the Shopify rebuild and creative production. Product imagery goes through review; Command Center publishing workflows are design scope.

Content orchestration is being planned separately from the rebuild; it is not presented as a live, fully automated deployment.

The GigaRev team behind the work

Services used in this engagement.

Software Engineering Content Studio Creative Studio
Let’s move your business forward

Where does growth
need to go next?

Bring us the challenge. We’ll help define the experience, the capabilities, and the first move worth making.

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Selected creative concept